The key to great copy is empathy. Understand your customer’s world and tell a story that resonates.
– Joseph Sugarman
You’ve worked hard on your business. Great product, great service.
But you know that feeling when you pour your heart into your brand voice, a social post, or a sales page - and nothing happens?
No replies, no sales. Just silence.
Conversions are slow, engagement is low. Something’s missing.
Why? Because your copy isn’t speaking to your audience.
I’ve been there.
For years in IT sales, I followed all the “rules” of copywriting, but my words weren’t connecting.
Then I realized: it’s not about the product - it’s about the story.
That’s when everything changed.
If you’re running a business or building a brand, you need words that do more than just sound good. You need words that connect - and convert.
Every week, I send out a simple email with practical advice on writing copy that works:
- Story-Driven copywriting
- Ghostwriting
- Productivity Insights
- My go-to writing tools and free email courses.
- Human behavior & copywriting
What’s in it for you?
Better engagement, more sign-ups, and more sales.
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No pressure, no hard sell - just an invite to learn how to write words that work.